Google AdWords

A digital marketing campaign is made up of many different elements, including ads that are meant to connect with a target audience. Of course, in order for that ad to…

Read More

Google continues with the company’s efforts to create a better platform for its advertisers. After the thorough changes to YouTube – and the controversies caused by the changes – Google…

Read More

Google has earned their reputation as one of the behemoths of the tech industry. What other company commands the same level of recognition, and even respect, as Google? The company…

Read More

We’ve all used the New AdWords Beta interface by now, or as I like to call it, AdWords Express 2.0 because I like using outdated tech references. If you’re in…

Read More

When you’re trying to write copy for your AdWords campaigns, it can sometimes be tricky to know exactly what to include. After all, you’ve only got a limited amount of…

Read More

It’s sometimes hard to manufacture the perfect AdWords campaign. After all, you have so little to work with. A short headline, text description, URL and an image is what you…

Read More

Keyword research is one of the most important aspects of an SEO campaign. After all, if it’s undertaken correctly, it can result in a significant amount more of traffic, conversions…

Read More

When you’ve spent time, effort and money on an AdWords campaign, you’ll want to know that it’s worth the investment. After all, if you’re not making your money back, then…

Read More

When you’re looking at your websites analytics, you’ll often come across the term ‘conversion rate’. For those who aren’t used to interpreting data, it can be confusing to know what…

Read More

What is a ‘limited budget’ AdWords account? “Limited by budget” is a campaign status used when your daily budget is lower than the recommended amount. This could result in ads…

Read More