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Posts by
Ben Maden
Ben Maden founded Matter Solutions in April 2000 and remains the lead web consultant today. While Matter Solutions originated in London, UK, the company took on Australian clients when Ben emigrated to Brisbane in November 2006. Role at Matter Solutions Director and do-er of things. Ben spends most of his time consulting with clients and setting the digital strategy for campaigns.
That time the ClickCease stuffed up, picked up the phone and put things right!
UPDATE (+3 days later) – Everything got resolved and we’re happy. Credit where credit is due, a big Bravo Zulu, aka “Well Done!” to ClickCease’s Customer Success Team. Thank you…
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How Voice Search Will Impact SEO In 2019 And Beyond
Voice search and recognition is not a trend anymore but an adoption that is on the rise. By 2020, it is estimated that they will make up at least half…
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Pitfalls of Auto Posting Between Social Networks
I’ll be the first to admit that at the beginning I loved the idea of being able to post to all my separate platforms from the one place and…
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How to Use Interactive Content to Boost Your Sales
One of the greatest problems in the world of content marketing lies in the fact that it sometimes seems as if every topic has already been depleted. However, when you…
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Social Media Is Evolving From Sharing to Messaging: How Your Brand Can Stay Ahead
If you’re like most online marketers, you’ve read article after article about the long, slow death of organic reach on social media. In 2016, Twitter switched to an algorithmic feed…
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The GDPR is Coming!
The Australian Government OAIC (Office of Australian Information Commissioner) has guidance for Australian businesses in relation to the GDPR (General Data Protection Regulation). The guidelines state, that any business offering…
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Your online reviews count so encourage your clients to review you
It’s no secret that online reviews can be significant, but just how significant are they? Firstly, ask yourself, when buying a new product or booking a hotel do you check…
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How to Interpret Your AdWords Quality Score to Improve Your Campaign
A digital marketing campaign is made up of many different elements, including ads that are meant to connect with a target audience. Of course, in order for that ad to…
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How Brand Awareness Increases ROI
Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded market and also help them establish more personal relationships with their target…
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What Google’s Mobile First Index Means for Your SEO Campaign
Google is going through a metamorphosis just like its internet users. As people have moved from using desktop PCs to smartphones and tablets while sitting in a café sipping a…
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