Branding

Brand awareness is increasingly important for your business. First, it generates a positive impression with people that your brand is popular even before they see your direct marketing. Second, search…

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The sense of sight is the strongest developed sense in most humans. It is, therefore, no surprise that 90% of snap judgments consumers make about products can be based on…

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The situation Today is a truly important day in the lives of Australian consumers and consumerism as a religion if you count it as one, which we at Matter Solutions…

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Hashtags are a great thing to capitalise on when you’re using Twitter. They’re a great way to connect with people who are talking about and interested in the same topic….

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When consumers are looking to purchase a product, often the final factor helping the decision is a preferred brand. After all, your branding helps you make an emotional connection with…

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More and more businesses are starting to realise the advantage of being active on Instagram. It’s no longer just a platform for people to post selfies. Instead, it’s a great…

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If you’re running a business, you’ll want to ensure you’ve got a strong presence online. Having a strong brand online means you’ll be able to build a larger community of…

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What I look for in a writer When I hire a writer for my business, I always look for someone with an open mind. Versatility is essential, especially in this…

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Note: this list has been updated in 2017. Make sure to check out all the lists to see if your business has been mentioned.  We wrote an article back in…

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There’s a saying in “traditional” media advertising (TV, print, radio) that goes: “only 50% of all advertising works. If you can find out which 50%, you’ve got it made.” The…

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