Brand awareness is increasingly important for your business. First, it generates a positive impression with people that your brand is popular even before they see your direct marketing. Second, search…
The sense of sight is the strongest developed sense in most humans. It is, therefore, no surprise that 90% of snap judgments consumers make about products can be based on…
The situation Today is a truly important day in the lives of Australian consumers and consumerism as a religion if you count it as one, which we at Matter Solutions…
Hashtags are a great thing to capitalise on when you’re using Twitter. They’re a great way to connect with people who are talking about and interested in the same topic….
When consumers are looking to purchase a product, often the final factor helping the decision is a preferred brand. After all, your branding helps you make an emotional connection with…
More and more businesses are starting to realise the advantage of being active on Instagram. It’s no longer just a platform for people to post selfies. Instead, it’s a great…
If you’re running a business, you’ll want to ensure you’ve got a strong presence online. Having a strong brand online means you’ll be able to build a larger community of…
What I look for in a writer When I hire a writer for my business, I always look for someone with an open mind. Versatility is essential, especially in this…
Note: this list has been updated in 2017. Make sure to check out all the lists to see if your business has been mentioned. We wrote an article back in…
There’s a saying in “traditional” media advertising (TV, print, radio) that goes: “only 50% of all advertising works. If you can find out which 50%, you’ve got it made.” The…