We've gotten our hands on a shocking video from MozCon 2014 during which online marketing veteran Richard Baxter has unleashed a controversial new tactic for driving traffic. His presentation has divided the community, prompting outcry most notably from Moz's Rand Fishkin and Google's Avinash Kaushik.
This video was smuggled out of MozCon by our very own Nemek Nowaczyk on a USB hidden in a lamington.
Here is the full leaked video (WARNING: language and content may shock you)
Okay, maybe not. But boy, that was good fun to make.
For the record, all the audio IS actually from Richard, Rand and Avinash's own mouths at past MozCons... but perhaps they didn't say it in quite that order.
All the animation and character design was done in-house at Matter over the past couple of months. Maybe you can recognise a few familiar faces in the "MozCon" crowd (look out for Cyrus Shephard, Mackenzie Fogelson, Joost de Valk, and even a cameo by online video guru Phil Nottingham!)
You can download all the character files HERE for free under the creative commons free culture license, so feel free to come up with other hilarious uses for them. We're looking at you, Phil.
SEO Community Vector Artwork by Matter Solutions is licensed under a Creative Commons Attribution 4.0 International License. Based on a work at /community/seo-expert-says-stop-using-google-mozcon-2014-exclusive/
But in all seriousness: good luck to all attending MozCon 2014, have fun and be inspired! Our very own Nemek will be there, so be sure to say hello.
We've gotten our hands on a shocking video from MozCon 2014 during which online marketing veteran Richard Baxter has unleashed a controversial new tactic for driving traffic. His presentation has divided the community, prompting outcry most notably from Moz's Rand Fishkin and Google's Avinash Kaushik.
This video was smuggled out of MozCon by our very own Nemek Nowaczyk on a USB hidden in a lamington.
Here is the full leaked video (WARNING: language and content may shock you)
Okay, maybe not. But boy, that was good fun to make.
For the record, all the audio IS actually from Richard, Rand and Avinash's own mouths at past MozCons... but perhaps they didn't say it in quite that order.
All the animation and character design was done in-house at Matter over the past couple of months. Maybe you can recognise a few familiar faces in the "MozCon" crowd (look out for Cyrus Shephard, Mackenzie Fogelson, Joost de Valk, and even a cameo by online video guru Phil Nottingham!)
You can download all the character files HERE for free under the creative commons free culture license, so feel free to come up with other hilarious uses for them. We're looking at you, Phil.
SEO Community Vector Artwork by Matter Solutions is licensed under a Creative Commons Attribution 4.0 International License. Based on a work at /community/seo-expert-says-stop-using-google-mozcon-2014-exclusive/
But in all seriousness: good luck to all attending MozCon 2014, have fun and be inspired! Our very own Nemek will be there, so be sure to say hello.
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