Search engine optimisation (SEO) is a great strategy for organisations to increase the visibility of their website, and therefore increase profit. With everyone competing to get on that all…
What I look for in a writer When I hire a writer for my business, I always look for someone with an open mind. Versatility is essential, especially in this…
Every website needs great content. Why? Because getting to the top of Google is an art, and to do so requires commitment and skill. Writing great content that promotes a…
I went to an ‘eSchool’ in 2010, run by a very prominent advertising agency here in Brisbane. The last segment of the two-day long crash-course in all-things-digital was a Predict…
Creating powerful online content can be a tricky process. You need to be good at coming up with ideas, translating those ideas into engaging copy and hitting your target audience’s…
Content is powerful in the online world and people know it. If created and used well it can powerfully drive traffic, engage audiences and boost SEO. In other words better…
What we learned about soundproofing, acoustic treatment and more Over the past year, our video capabilities here at Matter Solutions have grown from a modest studio set up to a…
There’s a saying in “traditional” media advertising (TV, print, radio) that goes: “only 50% of all advertising works. If you can find out which 50%, you’ve got it made.” The…
Getting traffic to your website is one thing, converting that traffic into customers is another. If your website does not have enough persuasive power, you can kiss your page visitors…