Category

Inbound Marketing

- Google
- SEO is its own worst enemy
  8th November, 2016
  1 Comment
  Search engine optimisation (SEO) is a great strategy for organisations to increase the visibility of their website, and therefore increase profit. With everyone competing to get on that all…
  Read More
- Blogger Help
- Hiring A Writer For My Business
  2nd November, 2016
  What I look for in a writer When I hire a writer for my business, I always look for someone with an open mind. Versatility is essential, especially in this…
  Read More
- Blogger Help
- How to Write Awesome Content for Outreach
  17th February, 2016
  Every website needs great content. Why? Because getting to the top of Google is an art, and to do so requires commitment and skill. Writing great content that promotes a…
  Read More
- Blogger Help
- 3 Simple Ways to Make Your Blog PR Friendly
  19th September, 2014
  I went to an ‘eSchool’ in 2010, run by a very prominent advertising agency here in Brisbane. The last segment of the two-day long crash-course in all-things-digital was a Predict…
  Read More
- Inbound Marketing
- 5 Things Famous Writers Can Teach Us About Content Marketing
  31st July, 2014
  Creating powerful online content can be a tricky process. You need to be good at coming up with ideas, translating those ideas into engaging copy and hitting your target audience’s…
  Read More
- Inbound Marketing
- Make Your Online Content Stand Out from the White Noise
  10th March, 2014
  2 Comments
  Content is powerful in the online world and people know it. If created and used well it can powerfully drive traffic, engage audiences and boost SEO. In other words better…
  Read More
- Inbound Marketing
- Get a Video Studio Makeover
  24th February, 2014
  1 Comment
  What we learned about soundproofing, acoustic treatment and more Over the past year, our video capabilities here at Matter Solutions have grown from a modest studio set up to a…
  Read More
- Blogger Help
- Blogging for Growth
  13th February, 2014
  The benefits of blogging for your business are awesome – don’t take my word for it, try it and see for yourself. However, you have to get it right or…
  Read More
- Branding
- Advertising… cutting the waste and increasing accountability.
  10th February, 2014
  There’s a saying in “traditional” media advertising (TV, print, radio) that goes: “only 50% of all advertising works. If you can find out which 50%, you’ve got it made.” The…
  Read More
- Inbound Marketing
- Copywriting with CRO in Mind
  29th October, 2013
  Getting traffic to your website is one thing, converting that traffic into customers is another. If your website does not have enough persuasive power, you can kiss your page visitors…
  Read More