Blog

- Facebook Ads
- Working On Strengths: Facebook Advertising & Google AdWords
  7th August, 2012
  1 Comment
  A smart advertising campaign includes both Facebook advertising and Google AdWords. Facebook: An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests…
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- Fun Stuff
- Inbox Zero – Carmel’s first ever blog post
  6th August, 2012
  3 Comments
  My name is Carmel and I do the Admin and Billing for Matter Solutions. My main role is credit control plus lots of other tasks. It is a very rewarding…
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- Google
- Structured Data Dashboard in Google Webmaster Tools
  1st August, 2012
  News from the Webmaster Central Blog about Google Webmaster Tools (WMT). WMT now includes a Structured Data Dashboard. What is structured data? By structured data we mean that information is…
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- Web Development
- Hard Drive Fried by Storm
  31st July, 2012
  1 Comment
  Last week, while I was in the US at Mozcon, a conference for SEO Professionals from around the World. When I got back (yes to the office) from Brisbane Airport…
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- Community
- Mozcon is terrible! They give you so much great information…
  26th July, 2012
  For those of you who don’t know right now I’m in Seattle at Mozcon the leading SEO conference organised by SEOmoz. Despite teaching people to use SEOmoz tools for years…
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- Google AdWords
- AdWords – Structuring a Campaign
  6th June, 2012
  Deciding how to structure a client’s account into campaigns means that you need to understand what settings can be changed at each level. Campaign level: Set the budget and set…
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- Social Media
- 17 Tips to Promote Videos on YouTube
  29th May, 2012
  1 Comment
  If you are planning to promote or sell your product online, there is nothing better than a famous video attracting high quality traffic that ultimately converts to sales. However, it’s…
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- Search Engine Optimisation
- SEO Monday: How to Use Keywords on Your Website
  30th April, 2012
  After you’ve found some valuable keywords for your business you have to use them on your website. How many times? Where? Does it matter? Here are the essentials you need…
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- Search Engine Optimisation
- SEO Monday: 4 Keyword Research Mistakes & How To Avoid Them
  23rd April, 2012
  How many keywords do you want your website to rank for? What keywords are the best for your business? When choosing target keywords for an SEO campaign many business owners…
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- Search Engine Optimisation
- Get Free Links – Australian Directories
  17th April, 2012
  Link building is a major component of SEO. A simple analogy to understand the worth of links is to view them as votes. If another website links to yours, it’s…
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