Despite the fact some people consider themselves to have a strong understanding of SEO, there are often aspects which are confusing. This can be even more overwhelming for people who don’t work in the industry and have little understanding of SEO.
So what are the most common things people struggle to comprehend?
1. What is SEO?
It may seem basic, but it is an important aspect to understand. If your understanding of what SEO is wrong, your strategy will suffer and you won’t achieve the desired results.
So what is SEO? SEO stands for “search engine optimisation” and is the process of gaining organic web traffic to boost search engine result positions. Think about how many times you have looked at a result on page two or even page three of Google. Chances are you don’t do this very often, if ever. This is why SEO is so important. You want to ensure your website is ranking on the first page of search engines in order to gain more web traffic which will hopefully result in conversions.
2. The difference between on and off page optimisation
On page optimisation is internal, with SEO workers required to constantly revise and update a business’ website in order to boost more traffic. On the other hand, off page optimisation is related to link building factors, and relies on external websites to boost the visibility of blog posts.
3. How long SEO takes
Clients of businesses who do SEO work can often expect the work to be done relatively quickly, and for results to be achieved right away. However, SEO doesn’t quite work this way. SEO work often takes between two to six months to achieve, depending on what your goal is. If you are wanting more substantial work, it can often take 12 months to see the wanted results. In fact, an analysis of 20,000 URLs published in 2016 found it took 3.39 months for the page to reach its top position.
To find out more about how SEO FAQs we still struggle to understand, check out this infographic by SEO JURY.