When you think of social media, you often think of Generation Y. After all, this is the generation who is often the youngest in the workplace and often comes across…
Is your business trying to get a deeper understanding of your audience and industry? Have you ever considered introducing social listening as part of your strategy? What is social listening?…
Social media can be a great tool for businesses. It’s a great way to raise awareness of your business while maintaining communication with your followers. It can also be relatively…
With the amount of new content posted on Twitter every second, it’s often hard for your tweets to stand out from the crowd. To make sure your tweets get seen,…
Often YouTube is the social media platform that gets overlooked in favour of Facebook, Instagram or Twitter. However, this is often an error in strategy, as YouTube actually has a…
Are you using Instagram for your business, but not sure how to tell if your efforts are actually paying off? You need to make sure you are tracking your performance…
Messaging apps are continuing to rise in popularity. In fact, almost 3 billion people already use messenger apps, which is more than the amount of social network users. So it…
One of the most influential social media websites – Social Media Examiner – has released this year’s Industry Report. The 50-page report highlights the marketing industry’s current use of different…
You’ve been posting to your business’ social media accounts, but is that effort actually making any impact? The best way you can find out is through undertaking a social…