It was only a matter of time before Facebook, the most active social network across the world announced the incorporation of the famous # hashtag functionality. The hashtag was…
I’m going to admit that I had never used Pinterest before joining Matter Solutions. The idea of ‘pinning’ images and ‘repinning’ images that you like still kind of baffles me…
Today I set up an A/B test with a couple of Facebook ads designed to acquire us some qualified likers for our WordPress Training coming up. I decided to target…
Social media is a big deal right now, even David Koch says so. I was watching his show “Kochie’s Business Builders” a couple of weeks ago and he said that…
There are over 2,200,000 LinkedIn users in Australia using the channel on average 5 times a week. This means that nearly 10% of the Australian population is building profiles and…
Twitter is the perfect marketing tool for companies that want to engage with their customers and improve their brand awareness. You can brand or re-brand your company fairly quickly using…
LinkedIn changed the design of their company pages – and we love it! The new page is more visual and makes it easier for users to access your company information…
The issue of cyber-bullying and internet ‘trolling’ is currently a hot discussion topic online and in the media. A troll is: “someone who posts inflammatory, extraneous, or off-topic messages in an…
A smart advertising campaign includes both Facebook advertising and Google AdWords. Facebook: An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests…
If you are planning to promote or sell your product online, there is nothing better than a famous video attracting high quality traffic that ultimately converts to sales. However, it’s…