Social Media

  It was only a matter of time before Facebook, the most active social network across the world announced the incorporation of the famous # hashtag functionality. The hashtag was…

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I’m going to admit that I had never used Pinterest before joining Matter Solutions. The idea of ‘pinning’ images and ‘repinning’ images that you like still kind of baffles me…

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Today I set up an A/B test with a couple of Facebook ads designed to acquire us some qualified likers for our WordPress Training coming up. I decided to target…

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Social media is a big deal right now, even David Koch says so. I was watching his show “Kochie’s Business Builders” a couple of weeks ago and he said that…

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There are over 2,200,000 LinkedIn users in Australia using the channel on average 5 times a week. This means that nearly 10% of the Australian population is building profiles and…

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Twitter is the perfect marketing tool for companies that want to engage with their customers and improve their brand awareness. You can brand or re-brand your company fairly quickly using…

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LinkedIn changed the design of their company pages – and we love it! The new page is more visual and makes it easier for users to access your company information…

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The issue of cyber-bullying and internet ‘trolling’ is currently a hot discussion topic online and in the media. A troll is: “someone who posts inflammatory, extraneous, or off-topic messages in an…

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A smart advertising campaign includes both Facebook advertising and Google AdWords. Facebook: An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests…

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If you are planning to promote or sell your product online, there is nothing better than a famous video attracting high quality traffic that ultimately converts to sales. However, it’s…

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