Site Relaunch for Air & Water

We are delighted to reveal Air & Water’s newly-designed and built website! Air & Water is a family-owned business specialising in the design and installation of air conditioning, home heating, hot water and solar power systems in Perth.

Visit Air & Water’s Site

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We took time in speaking with owners Julie and Don Curnow to find out their needs for the website. The main goal was to set a new benchmark in terms of website design and ease-of-use in the air conditioning and hot water market in Perth. We also needed to design a website that would effectively communicate Air & Water’s USP and brand message and aid their targeted audience to convert. To make this website a success, we undertook detailed planning, creative design and enticing copywriting.

From the start, our SEO team advised on how to build an SEO-friendly website; both on-site and technical. We know how important it is to have a technical-sound and social optimized website to rank well with Google. Our job was to ensure the relaunch went smoothly from a search perspective. The layout, features and copywriting were all search engine optimized and detailed plans have been made for their SEO activities which are currently underway.

As the future of digital is becoming increasingly mobile, the site was built with a responsive design so it would be optimised for viewing on all types of devices including mobile, tablet, laptop and desktop. This design is part of our conversion optimisation design strategy that makes it as easy as possible for users to navigate the site. We have optimized the site not only to improve search engine rankings but to drive traffic and increase conversions on the website.

We are very excited about the relaunch of Air & Water and look forward to seeing the tracked data and results 🙂