CONTENT MARKETING

If you want more conversions, and if you want to make every click Matter, work with us to change the way your website functions and converts potential customers into paying customers.

Matter Solutions based in Brisbane focuses on the important things to get a customer’s attention, and one of the ways we do that is using a content marketing funnel that has a proven strategy for success. What’s a content marketing funnel, you ask? It’s the road your customer travels to go from “I might be interested” to “I just bought this.”

What are Content Marketing Funnels?

Content marketing funnels involve walking your customer through a seamless experience that makes it easy for them to become more interested in your product or service. But how does it work?

Content marketing funnels create awareness around your brand, product and/or service. This means you need to get the word out, and nobody does it better than Matter Solutions does. We’ve worked with big brands to change the way they reach their audiences and convert cold, unaware customers, into paying customers. The next step in creating killer content marketing funnels involves moving the potential customer through an evaluation period, where they need to decide if your product or service is right for them. And when you work with a professional marketing team, you can be sure you’ll convince your customers to stick around for more. The final stage of a content marketing funnel involves conversion – this magic word is what every business owner wants to increase and capitalize on. Without conversion, you have no customers.

What Does a Content Marketing Funnel Include?

At the top of the content marketing funnel, you’ll build your awareness with blogs, social media updates, photographs, infographics, videos, podcasts, print information, digital magazines, books, primary research, and early adopter testimony. In the middle of the content marketing funnel, where you want to give people time to consider their options, you’ll want to include things such as coupons, educational information, surveys, downloads, and more. At the bottom of the funnel, when a customer is ready to purchase, you’ll want to offer them a free trial,  a demo, some customer stories, webinar, live event, or a mini-class to help push them to the sale.

Why Do You Need a Content Marketing Funnel?

Like everything in life, if you don’t have a plan or a goal to work toward, you might spend time on the wrong things, focus on the wrong outcomes, and never reach your goals. A content marketing funnel helps you determine what you need to do, and when, so that you can make the most of your advertising and marketing dollars, bring in more customers, and retain more customers over the long run. If you take the time to design a marketing funnel that will be right for your business, you might be surprised by how much bigger your business could be. The crew at Matter knows that your business is what’s important to you, and your business is important to us.

Why Do You Need Professional Content Marketing Funnel Services?

You can see that content marketing involves a lot more than just posting pictures to social media and releasing the odd blog post to your audience. If you are trying to grow your company or are just starting out, it is worth investing in a team that can take your content marketing funnel from empty to full. Matter Solutions knows what it takes to turn your customer database into a thing of beauty. Our conversion rates speak for themselves, and we know that you have better things to work on than trying to remember to post pictures to social media.

Why Work with Matter Solutions

You already know we are cut from a different cloth. The team at Matter is leading the way in unconventional approaches to content marketing funnels, and we want to help you increase your website traffic so you can get more sales and be the rock star business owner you were meant to be! We know how to make every click count, and how to turn your website traffic visitors into more than just curious onlookers. We can help you see greater returns on your investment, increase traffic to your website, and increase conversion rates. There are many benefits to working with a professional content marketing funnel services team:

•     Diverse backgrounds help you get more bang for your buck
•     Loads of experience in digital marketing and traditional marketing mean you can reach people in a variety of ways
•     A complete understanding of how the internet works and being well-versed in the latest SEO procedures means you can step out ahead of the competition with ease

Some of our clients request a list of content pieces before we write them, some give us the briefs and others give us free reigns – we can work with your needs.

If required your Social media can also be managed. Original and curated content shared on all platforms. If you were looking to go down the path of ad campaigns whether it be for promotion or brand awareness we can also do that for you.

We have options to suit your needs, whether its just proving the content strategy with initial recommendations of your first few pieces, supply you with just the copy, or carry out the full content marketing funnel.  We believe good content is important and have something for everyone’s budget. We will create a content strategy to move a prospect through a marketing funnel, with content designed to satisfy their needs at each different stage.

Working closely with our stellar team of digital marketing experts in Brisbane, you’ll be on your way to building a bigger business in no time. If you want to work with Matter Solutions, contact us today. We can’t wait to hear about your business and marketing goals!