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Matter Solutions based in Brisbane focuses on the important things to get a customer’s attention, and one of the ways we do that is using a content marketing funnel that has a proven strategy for success. What’s a content marketing funnel, you ask? It’s the road your customer travels to go from “I might be interested” to “I just bought this.”
Content marketing funnels involve walking your customer through a seamless experience that makes it easy for them to become more interested in your product or service. But how does it work?
Content marketing funnels create awareness around your brand, product and/or service. This means you need to get the word out, and nobody does it better than Matter Solutions does. We’ve worked with big brands to change the way they reach their audiences and convert cold, unaware customers, into paying customers. The next step in creating killer content marketing funnels involves moving the potential customer through an evaluation period, where they need to decide if your product or service is right for them. And when you work with a professional marketing team, you can be sure you’ll convince your customers to stick around for more. The final stage of a content marketing funnel involves conversion – this magic word is what every business owner wants to increase and capitalize on. Without conversion, you have no customers.
At the top of the content marketing funnel, you’ll build your awareness with blogs, social media updates, photographs, infographics, videos, podcasts, print information, digital magazines, books, primary research, and early adopter testimony. In the middle of the content marketing funnel, where you want to give people time to consider their options, you’ll want to include things such as coupons, educational information, surveys, downloads, and more. At the bottom of the funnel, when a customer is ready to purchase, you’ll want to offer them a free trial, a demo, some customer stories, webinar, live event, or a mini-class to help push them to the sale.
Like everything in life, if you don’t have a plan or a goal to work toward, you might spend time on the wrong things, focus on the wrong outcomes, and never reach your goals. A content marketing funnel helps you determine what you need to do, and when, so that you can make the most of your advertising and marketing dollars, bring in more customers, and retain more customers over the long run. If you take the time to design a marketing funnel that will be right for your business, you might be surprised by how much bigger your business could be. The crew at Matter knows that your business is what’s important to you, and your business is important to us.
You can see that content marketing involves a lot more than just posting pictures to social media and releasing the odd blog post to your audience. If you are trying to grow your company or are just starting out, it is worth investing in a team that can take your content marketing funnel from empty to full. Matter Solutions knows what it takes to turn your customer database into a thing of beauty. Our conversion rates speak for themselves, and we know that you have better things to work on than trying to remember to post pictures to social media.
You already know we are cut from a different cloth. The team at Matter is leading the way in unconventional approaches to content marketing funnels, and we want to help you increase your website traffic so you can get more sales and be the rock star business owner you were meant to be! We know how to make every click count, and how to turn your website traffic visitors into more than just curious onlookers. We can help you see greater returns on your investment, increase traffic to your website, and increase conversion rates. There are many benefits to working with a professional content marketing funnel services team:
Some of our clients request a list of content pieces before we write them, some give us the briefs and others give us free reigns – we can work with your needs.
If required your Social media can also be managed. Original and curated content shared on all platforms. If you were looking to go down the path of ad campaigns whether it be for promotion or brand awareness we can also do that for you.
We have options to suit your needs, whether its just proving the content strategy with initial recommendations of your first few pieces, supply you with just the copy, or carry out the full content marketing funnel. We believe good content is important and have something for everyone’s budget. We will create a content strategy to move a prospect through a marketing funnel, with content designed to satisfy their needs at each different stage.
Working closely with our stellar team of digital marketing experts in Brisbane, you’ll be on your way to building a bigger business in no time. If you want to work with Matter Solutions, contact us today. We can’t wait to hear about your business and marketing goals!
All of our content marketing packages include:
Ideas based on keyword research, content briefs for our copywriters, sourcing free stock images or using images from your media library.
We will work with you to create your content marketing strategy. Taking into consideration your needs and goals to target all sections of the funnel.
Contact Matter Solutions today to find out how we can create your content marketing funnel that will win you new customers.
FAQ ɛfeɪˈkju noun A list of questions and answers relating to a particular subject, especially one giving basic information for users… compiled by us. Because we have no doubt that if you have reached this section, you’re still thirsty for more information. Don’t worry, it’s normal. If you’re still thirsty after this, give one of our specialists a call and we’ll quench your thirst with answers…or lemonade. Sweet lemonade.
Content Marketing is a process that incorporates the generation and distribution of online materials to audiences and convert cold, unaware customers, into paying customers. These materials include:
You would probably find that on Google. So let us drill down a little further.
Content Marketing incorporates:
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Sorry to be disappointing but this question is a little too open-ended. “Results” to our clients mean different things and really relies on your primary objectives. Say, for example, you were embarking on a Content Marketing #journey with the simple objective of increasing traffic to your domain – traffic increases as a result of that content would be a metric we would report on.
Short answer: Yep.
Long Answer: Content Marketing can impact a domain’s engagement rates, which in turn, indicates to the Big G that your website is a source of quality useful information and thus can improve a website’s performance with search engines. The pieces of content delivered as a part of your Content Marketing strategy can also help answer question-style queries from users which can encourage traffic and conversions to your domain OR even land your website a featured snippet.
All sorts of business sizes with different budgets can engage in Content Marketing so that’s why we want to work with you to tailor-make your strategy to fit your budget. We have options to suit your needs, whether its just proving the content strategy with initial recommendations of your first few pieces, supply you with just the copy, or carry out the full content marketing funnel. We believe good content is important and have something for everyone’s budget.
Yes, unless you want to offer us an incentive to only work with you, i.e. an exclusivity agreement, and that doesn’t conflict with any existing clients (in a specific location).
Confidentiality is very important. We want to know all about your leads and existing marketing, we know this can only be done well if we’re able to earn your trust.
No competitor would ever learn about your campaign with us. The same goes for you too. Your budget, your stratergy and your keywords are all kept as confidential details of your campaign.
What are you waiting for? Learn more about how we can help make your website content better. Call us on 07 3117 2300 today!
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