AES Pool Heating

  • Swimming All Year Round


    Everyone loves swimming in a heated pool. With over 20 years’ experience in pool heating, AES Pool Heating’s mission is to help their customers choose the right pool heating system to extend their swim season and use their pool anytime.


  • What AES Pool Heating needed from their website was a responsive solution that would allow them to showcase their products and solutions.

    The new website design needed to tell the story of the lifestyles that are possible through year-round swimming. We crafted a design system to ensure that the all pages of the website would align consistently to the brand guidelines and requirements.



    We settled on some simple, pill shaped buttons to match the circular logo, choosing yellow for the primary colour to contrast well with the imagery and blue as the secondary for contrast over lighter images and background colours.

    Hero Style

    With a big focus on lifestyle imagery, we chose to place the menu items over the background image for a more immersive feel. The page title, breadcrumbs and a description also appears towards the bottom of the image to lead the user into the remainder of the page.

  • Technologies Used

    We used a range of technologies to build a high quality, professional website with the desired functionalities.

    • WordPress

      Content Management System

    • Sass

      CSS Pre-processing

    • GruntJS

      Javascript Task Runner

    • Advanced Custom Fields

      Multiple Content Types for WordPress

    Responsive Design

  • It was essential that the website was designed to load quickly and ensure users could easily find information, especially when they were out and about.

    The pages were designed to be very flexible, with the ability to move blocks of content around to restructure pages as needed. We prioritised the most important content and considered the journey of the user throughout the website.

  • AES Pool Heating

    Curious? Don’t just take our word for it – head over to the website to see the results for yourself.