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Voice search and recognition is not a trend anymore but an adoption that is on the rise. By 2020, it is estimated that they will make up at least half…

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One of the greatest problems in the world of content marketing lies in the fact that it sometimes seems as if every topic has already been depleted. However, when you…

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If you’re like most online marketers, you’ve read article after article about the long, slow death of organic reach on social media. In 2016, Twitter switched to an algorithmic feed…

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Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded market and also help them establish more personal relationships with their target…

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This goes absolutely without saying – we live in a primarily mobile world. It really doesn’t matter what products or services you’re promoting; you always need to put the mobile…

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Nowadays, online consumers have more options than ever. They can interact with various businesses wherever they choose, and they can also gain as much information as they need before they…

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Content marketing should be a part of every modern business’s marketing strategy. It offers an affordable way to reach consumers, build trust and raise awareness of your brand. According to…

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If you run a business, it’s common knowledge that a presence on social media is vital for your marketing strategy. But are some ways more effective than others? Here are…

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For better or worse, marketing is all about relationships. The best marketing campaigns aren’t just trying to sell a product or service – they’re trying to forge a strong, stable…

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Despite the fact some people consider themselves to have a strong understanding of SEO, there are often aspects which are confusing. This can be even more overwhelming for people who…

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