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Voice search and recognition is not a trend anymore but an adoption that is on the rise. By 2020, it is estimated that they will make up at least half…

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  I’ll be the first to admit that at the beginning I loved the idea of being able to post to all my separate platforms from the one place and…

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One of the greatest problems in the world of content marketing lies in the fact that it sometimes seems as if every topic has already been depleted. However, when you…

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If you’re like most online marketers, you’ve read article after article about the long, slow death of organic reach on social media. In 2016, Twitter switched to an algorithmic feed…

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The Australian Government OAIC (Office of Australian Information Commissioner) has guidance for Australian businesses in relation to the GDPR (General Data Protection Regulation). The guidelines state, that any business offering…

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It’s no secret that online reviews can be significant, but just how significant are they? Firstly, ask yourself, when buying a new product or booking a hotel do you check…

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A digital marketing campaign is made up of many different elements, including ads that are meant to connect with a target audience. Of course, in order for that ad to…

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Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded market and also help them establish more personal relationships with their target…

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Google is going through a metamorphosis just like its internet users. As people have moved from using desktop PCs to smartphones and tablets while sitting in a café sipping a…

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Google continues with the company’s efforts to create a better platform for its advertisers. After the thorough changes to YouTube – and the controversies caused by the changes – Google…

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