• Social Media

    Facebook. Twitter. Instagram. Where are your customers hanging out?

  • Social Media is a powerful tool for building a community of customers around your product, service or business. When used well, it can help you build an enormous audience of advocates who interact with your company and share what you offer to like-minded friends and colleagues. Even better – the cost is just a fraction of what you would pay for traditional advertising!

    Transforming Interest Into Sales

  • People who have a knack for social media make it look easy, but the truth is, it takes time and skill to make it worthwhile. Getting a community’s attention is not enough. You need a way to transform that interest into leads and sales. Unfortunately, many Social Media companies don’t take this next step, leaving you to transform your 10,000 Likes into leads and sales.

    As marketers, we understand how to develop an irresistible offer and a sales funnel that makes your business money.  As Social Media experts, we know how to use Facebook, Twitter and LinkedIn to create a buzz around your business, products and services. Put marketer and social media expert together and you have everything you need to create, run and manage a successful social media campaign.

    Facebook

    Facebook has more than 1 billion monthly active users, giving businesses a unique opportunity to connect with their target market and be seen. Users enter their personal information which allows advertisers to target certain demographics such as gender, age, location, interests, relationship status, education and employment. Never before have advertisers been able to target such a relevant audience for their business. We can help you set up a page for your business and develop a branding strategy based on your target audience and business goals. It’s a perfect way to compliment any marketing strategy at a relatively low cost.

    By connecting with a target audience through pictures, videos and information shared from your workplace, you can build trust with potential customers and clients. This can lead to customer loyalty and recommendations which, as you know, are invaluable to a business.

    Twitter

    If you can get the hang of conveying engaging messages in a very limited amount of characters, Twitter can be a great tool for your business. With approximately 4 million Australian users, this platform allows you to present your brand and constantly connect and engage with your audience. You can even generate leads by informing your audience about special offers using tweets. Since you are forced to keep your posts tight, well-written tweets can spark curiosity and inspire your audience to find out more about your business, products or services.

    With so many businesses online, building trust is a crucial part of online brand building. By tweeting content that is interesting and useful for your audience, they will relate to you and trust you as a source of information more than a business that simply tweets about their products and services.

    LinkedIn

    LinkedIn is considered to be one of the world’s largest audiences of professionals accumulated in the one place. With more than 100 million business professionals using this social platform, it’s not hard to see why.  You can market your business by simply creating a LinkedIn profile, building connections and keeping it updated and relevant. LinkedIn also has a great search feature that allows people to find you in a similar way to a search engine like Google. To make the most of this feature, you should build your company page and use keywords to emphasise your business. A huge benefit LinkedIn offers your business is that it helps you to reach people you might otherwise have been unable to reach.

    Users follow businesses that they are interested in and LinkedIn allows them to provide valuable feedback. Businesses can either use positive feedback as testimonials to promote their business or improve their product or services based on negative feedback. There is also a recommendations feature where people can write about why they would recommend your product or service to others. On top of that, this feature is commonly used to recommend people for jobs. By gathering recommendations, your business will become more trusted and valued by potential and current customers and clients.

    Visual Social Media

    Do you want to engage with your audience visually? Pinterest and Instagram are great social networks for businesses to display what they sell, like and participate in. Since these platforms are image based, they are particularly powerful social media platform because images captivate, appeal to emotions, resonate across cultures, and gives you the opportunity to strike a chord with a consumer. A picture is worth a thousand words – cliche, yet true nonetheless. With Pinterest and Instagram, businesses can boost exposure, showcase brand, increase sales and gain insights into their audience.

    Instagram have measurement tools that tell you how your marketing is working for you and the reach of your content. On Pinterest, you can see the number of times a page or blog post from your site has been pinned and repinned.

    When used well, Pinterest is a proven success in generating online hits. Businesses use Pinterest to upload images of their products, or services, as well as things they are interested in. By posting great images, as well as useful and educational information for your followers, your business can establish itself as an authority figure in its field and build trust and interest.

    Instagram gives you the opportunity to showcase your products, engage with and expand your audience, introduce your employees, build anticipation and drive traffic to your website. Capture behind the scenes office moments, field trips, or previews of new products and create a buzz around a product – don’t be afraid to show the personality of your business.

    How to Choose

    Contact Matter Solutions to find out how we can integrate your social media into a comprehensive digital marketing strategy that will win you new customers.

    TALK WITH A SPECIALIST

     

    Our Social Media Packages

    • Organic Social Media

      The starting service we offer allows organic posting on your behalf. This drives user engagement and share

      • Set-up

        $0*

      • Starting From

        $600

    • Organic + Paid Social Media

      We also offer a paid service that comes with more analytics

      • Set-up

        $0*

      • Starting From

        $900

    Our Social Media Team