DIGITAL STRATEGY

Is your business thinking about marketing? We’re here to help.

Where To Begin

Some will say invest in a website, many will say to only invest in SEO, while others will preach that advertising on Google AdWords and/or social media is the safest and best option. And they all have a valid point. The recurring theme? These portals are all digital. However, when leveraged suitably together, using insights and analysis, these outlets and platforms can together form something bigger – a digital strategy, of which can produce highly lucrative and powerful results for businesses and especially so when they are developed by the right minds and are in the care of the right hands.

Ask Yourself What You Want

To really build your business into something of merit and something you’re proud of, you need more than simple or basic marketing principles and wishing. It’s about so much more than paying for some “SEO”, having a “cool website”, or sporting an “AdWords campaign”. In the current dynamic, it’s largely about understanding the online presence of your business, analysing your competitors, examining relevant data, and developing a thorough and elaborate digital strategy that includes all relevant portals, that then amplifies your business’s online reputation and transforms its financial pathway.

That’s where we come in. 

At Matter Solutions, we understand the intricacies and subtleties in all that is digital. Our experience spans the beginnings to the present day journey of web design, the inception of SEO to Google’s current algorithm, the creation and evolution of social media, and all other elements that make up and influence the digital landscape. We know how to talk the unique language of each digital platform and collectively leverage their power to optimise and execute online campaigns for businesses, delivering customers, increasing sales all the while building the profile of a brand on and offline within their relative industry.

Budgets Beckon, We Know

It isn’t as expensive as you might think. Our digital strategies are respective of the size and stature of businesses and where they sit in their marketplace. What’s more costly? Investing in only parts of digital where there’s no long term vision, no notion of sustainability and no structural direction. A strategy becomes more costly than profitable when only one language is spoken, not many, and perhaps not well, thus limiting the capacity for your business to develop and grow.

The Time Is Always Now

We live in interesting times. The dynamic of business is always changing and doing so at a rapid rate. Yet, to correspond with this change in trends is the increasing importance of businesses being compellingly present in the digital landscape. Compellingly is the operative word. Plenty of businesses have a website, a Facebook page and use SEO and Google AdWords, but frankly, you might not have the stomach for the next sentence. While they see the need for having these things, it’s more often than not useless, doing nothing and to put it simply, a complete waste of money. Sure, you might get a few bits of data telling you that there is traffic, and some friends might like some of your social posts out of sympathy, but the inner beast alive within digital strategy can offer so much more. It’s far better and more important when all things work together.

The Circle Of Digital

All elements of digital marketing complement each other. In order to successfully execute SEO, there has to be a good website to begin with. It’s like having a stable and quality canvas to paint a portrait. If you’ve got a bad canvas, it will be hard to make a good painting. Same goes with Social. Your Facebook account has to contain content that is captivating enough to draw customers to your brand and website, designed strategically and insightfully to elicit engagement and conversions. If leveraged accordingly through content marketing, social media can indirectly influence search rankings. Catching the drift? A thorough digital strategy moves forward in a measured and planned way, touching on all relevant channels as means to harness the vast expanse the online world warrants.

In order for us to maximise the vast potential the digital arena affords, we master the dynamic in how each platform communicates, learning how they can best complement each other relative to a client’s campaign, their industry and behaviour of their customers. To the naked eye, this appears overwhelmingly tricky. To us, it’s merely being fluent in several languages and using that knowledge to deliver powerful marketing messages that put businesses front and centre, creating the greatest and simplest capacity to achieve the most important thing – sales. While you sit there pondering your next move, consider the investment you have made so far, and the solution becomes even more apparent.

Let’s have a chat.