I was the speaker at yesterday’s CPA Australia discussion forum for Brisbane’s Southside members.
As mentioned here are my slides… and don’t forget there’s a CPA discount code (but I think there’s only one place left this month).
I spoke about web marketing, website design particularly about getting the thing converting before going out and buying traffic. I went through the basics of SEO and then we finished the hour long presentation with some maths, and actual calculation to show that Google AdWords really needs care and attention on the Quality Score, i.e. the quality of your ads.
Thank you for the warm welcome and gifts, a CPA Conch (for a smartphone) and the bottle of red wine,